Try your hand at DIY
Hands down one of Hornbach’s funniest ads, this whimsical spot follows a chap trying his best to avoid household chores while his defiant digits have other ideas.
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Credits
powered by
- Agency HeimatTBWA/Berlin
- Production Company Revolver
- Director Steve Rogers
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Credits
powered by
- Agency HeimatTBWA/Berlin
- Production Company Revolver
- Director Steve Rogers
- Production Co. Tony Petersen Film
- Edit Company The Quarry
- Colorist Jean-Clement Soret
- VFX Company Katalyst
- Sound Design Fridge Audio
- Music Supervisor & Production Machine Sound/New York
- Production Service Unit + Sofa
- Chief Creative Officer Matthias Storath
- Head Creative Guido Heffels
- Creative Director Guido Heffels
- Creative Director Luis Jaehner
- Creative Director Christofer Kummerer
- Copywriter John-Conrad Speer
- Senior Producer Kerstin Heffels
- Executive Producer Pip Smart
- Producer Florian von der Heydt
- Production Designer Steven Jones-Evans
- Casting Director Charlotte Martin
- Executive Producer Michael Duttenhofer
- DP Daniel Landin
- Editor Jonnie Scarlett
- Sound Designer David Arnold / (Sound Designer)
- Composer Nico William Sleator
- Executive Producer Martin Sobotka
- Producer Nikola Mohorita
Credits
powered by
- Agency HeimatTBWA/Berlin
- Production Company Revolver
- Director Steve Rogers
- Production Co. Tony Petersen Film
- Edit Company The Quarry
- Colorist Jean-Clement Soret
- VFX Company Katalyst
- Sound Design Fridge Audio
- Music Supervisor & Production Machine Sound/New York
- Production Service Unit + Sofa
- Chief Creative Officer Matthias Storath
- Head Creative Guido Heffels
- Creative Director Guido Heffels
- Creative Director Luis Jaehner
- Creative Director Christofer Kummerer
- Copywriter John-Conrad Speer
- Senior Producer Kerstin Heffels
- Executive Producer Pip Smart
- Producer Florian von der Heydt
- Production Designer Steven Jones-Evans
- Casting Director Charlotte Martin
- Executive Producer Michael Duttenhofer
- DP Daniel Landin
- Editor Jonnie Scarlett
- Sound Designer David Arnold / (Sound Designer)
- Composer Nico William Sleator
- Executive Producer Martin Sobotka
- Producer Nikola Mohorita
This new campaign for the home improvement retailer was created by long-term agency HeimatTBWA Berlin and follows the curious tale of a couch-bound, screen-loving slob who becomes slave to his busy mitts.
In keeping with Hornbach's traditionally insane advertising, the hilarious film, directed by Steve Rogers through TPF x Revolver, imagines what happens when a man’s DIY-loving extremities get out of hand and force him to get back to unfinished chores.
"Hands and will are probably the most valuable and magical creative tools at your disposal. However, it's also one that DIY enthusiasts have to bring to the project themselves," says Thomas Schnaitmann, Head of International Brand at Hornbach, "even the Hornbach range doesn't offer that."
