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Hornbach Baumarkt AG – Obey Your Hands

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This new campaign for the home improvement retailer was created by long-term agency HeimatTBWA Berlin and follows the curious tale of a couch-bound, screen-loving slob who becomes slave to his busy mitts. 

In keeping with Hornbach's traditionally insane advertising, the hilarious film, directed by Steve Rogers through TPF x Revolver, imagines what happens when a man’s DIY-loving extremities get out of hand and force him to get back to unfinished chores. 

"Hands and will are probably the most valuable and magical creative tools at your disposal. However, it's also one that DIY enthusiasts have to bring to the project themselves," says Thomas Schnaitmann, Head of International Brand at Hornbach, "even the Hornbach range doesn't offer that."

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