Travels or trinkets?
Ewan McGregor appears in Expedia’s Big Game ad to ponder the value of experiences over the purchasing of stuff.
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Credits
powered by
- Agency Anomaly/Venice
- Production Company Park Pictures
- Director Lance Acord
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Credits
powered by
- Agency Anomaly/Venice
- Production Company Park Pictures
- Director Lance Acord
- DP Lance Acord
- Founding Partner Jackie Kelman Bisbee
- Senior Executive Producer Scott Howard
- Executive Producer Caroline Kousidonis
- Head of Production Anne Bobroff
- Head of Production Chelsea Schwiering
- Editing Work Editorial/USA
- Editor Richard Orrick
- Executive Producer Marlo Baird
- Executive Post Producer Remy Foxx
- Senior Post Producer Chris Delarenal
- Post Production Pariah Creative
- VFX Supervisor Patrick Murphy / (VFX Supervisor)
- Head of Production Michael Steinmann
- Sound Design Barking Owl
- Sound Designer Gus Koven
- Creative Director Kelly Bayett
- Producer KC Dossett
- Audio Mixer John Bolen
- Colorist Daniel de Vue
- Production Designer Phil Messina
- Executive Color Producer Meghan Lang
- Chief Creative Officer Josh Fell
- Creative Director/Art Director Matt Kalish
- Creative Director/Copywriter Zach Myrow
- Executive Creative Director Joseph Corcoran
- Executive Producer Kristine Ling
- Group Creative Director Jeremy Wirth
- HP Erika Madison
- Talent Ewan McGregor
Credits
powered by
- Agency Anomaly/Venice
- Production Company Park Pictures
- Director Lance Acord
- DP Lance Acord
- Founding Partner Jackie Kelman Bisbee
- Senior Executive Producer Scott Howard
- Executive Producer Caroline Kousidonis
- Head of Production Anne Bobroff
- Head of Production Chelsea Schwiering
- Editing Work Editorial/USA
- Editor Richard Orrick
- Executive Producer Marlo Baird
- Executive Post Producer Remy Foxx
- Senior Post Producer Chris Delarenal
- Post Production Pariah Creative
- VFX Supervisor Patrick Murphy / (VFX Supervisor)
- Head of Production Michael Steinmann
- Sound Design Barking Owl
- Sound Designer Gus Koven
- Creative Director Kelly Bayett
- Producer KC Dossett
- Audio Mixer John Bolen
- Colorist Daniel de Vue
- Production Designer Phil Messina
- Executive Color Producer Meghan Lang
- Chief Creative Officer Josh Fell
- Creative Director/Art Director Matt Kalish
- Creative Director/Copywriter Zach Myrow
- Executive Creative Director Joseph Corcoran
- Executive Producer Kristine Ling
- Group Creative Director Jeremy Wirth
- HP Erika Madison
- Talent Ewan McGregor
In a landscape that owes much of its existence to the acquisition of endless things, this ad, titled Stuff, created for the travel brand by Anomaly and directed by Lance Acord, through Park Pictures, strikes a bold note.
Does the buying of increasingly thinner TVs, smarter smartphones, lighter light beers and even crunchier chips actually bring long-term happiness?
McGregor, an actor known for his fondness for global wanderings, suggests not as he strides purposely through various set in which ads for said objects are being produced.
Eventually he breaks out into a golden beach, landing with the wisdom that we’re more likely to regret gorgeous places we’ve missed visiting rather than stuff we’ve not bought.
