Toyota’s supermarket sweep

Directed by Saman Kesh, through FRIEND London, and created by The&Partnership, this punchy spot features quick cuts and sound design that takes us racing around the store.

The commercial follows one woman’s super speedy supermarket sweep, layered with a fast lap around the track.

It aligns the sharp racecourse bends with the equally sharp turns between the aisles, showing that That GR Feeling can be achieved everyday.

Edits go between the steering wheel of the car and the steering of the trolley making the drudgery of shopping more exciting. The sound moves just as quickly, from the easily recognisable jingle of a trolley, to the roaring of the car engine, creating an immersive experience for both scenarios and making them feel equally exciting.