Raya Foods’ double vision
This engaging campaign for the Egyptian food store refreshes the split-screen technique.
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Credits
View on- Post Production Vivid Studios
- Editor Baher Rasheed
- Colorist M Sami Nassar
- Sound Designer/Audio Mixer Hosny Ali
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Post Production Vivid Studios
- Editor Baher Rasheed
- Colorist M Sami Nassar
- Sound Designer/Audio Mixer Hosny Ali
A bifurcated screen is nothing new, particularly in advertising, which loves to pack in as much visual info in a short time as possible.
But here Cairo agency The Hub and director Nevien Ragab have added considerable class to the trick in a beautifully crafted spot that displays transitions from the past to the present.
Using a grainy, retro texture and styling the spot takes an affectionate look at how activities and chores have developed over time – from cumbersome vacuums to nifty robot cleaners, from heavy books to nimble kindles, and from fiddly food prep to ready meals.
