Toyota’s spin on animated cars
The auto brand releases its GR Corolla with an unusual take on the usual racing spot, made with the help of a giant zoetrope.
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Credits
powered by
- Agency HERO/Melbourne
- Production Company Scoundrel
- Director Toby Pike
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Credits
powered by
- Agency HERO/Melbourne
- Production Company Scoundrel
- Director Toby Pike
- Editing Heckler
- Animation Mighty Nice
- Sound & Music Squeak E Clean Studios/Australia
- Copywriter Anneliese Sullivan
- Copywriter Will Fox
- Executive Producer Adrian Shapiro
- Executive Producer Kate Gooden
- Creative Director Andrew Woodhead
- Creative Director Pat Langton
- Producer Alex Tizzard
- DP Stefan Duscio
- Executive Creative Director Shane Geffen
- Producer Margot Ger
- Production Designer Jackson Dickie
- Editor Andrew Holmes
- Executive Producer Tina Braham
- Illustration James Jirat Patradoon
- Producer Diana Angelius
- Head of Studio Ben Seager
- Executive Creative Director Darren Price
- 2D Animation Director Alex Grigg
- Sound Engineer Paul Le Couteur
Credits
powered by
- Agency HERO/Melbourne
- Production Company Scoundrel
- Director Toby Pike
- Editing Heckler
- Animation Mighty Nice
- Sound & Music Squeak E Clean Studios/Australia
- Copywriter Anneliese Sullivan
- Copywriter Will Fox
- Executive Producer Adrian Shapiro
- Executive Producer Kate Gooden
- Creative Director Andrew Woodhead
- Creative Director Pat Langton
- Producer Alex Tizzard
- DP Stefan Duscio
- Executive Creative Director Shane Geffen
- Producer Margot Ger
- Production Designer Jackson Dickie
- Editor Andrew Holmes
- Executive Producer Tina Braham
- Illustration James Jirat Patradoon
- Producer Diana Angelius
- Head of Studio Ben Seager
- Executive Creative Director Darren Price
- 2D Animation Director Alex Grigg
- Sound Engineer Paul Le Couteur
Created by Melbourne agency Hero, the film merges camera and car in an exhilarating mash-up of live action and animation – with no VFX, no post and no green screening.
Titled Metalmorphosis and directed by Toby Pike through Scoundrel, the spot tells the Toyota Gazoo racing story with the help of a custom-built zoetrope and live-action footage shot at Calder Park Thunderdome.
Hundreds of illustrated frames – reaching over 1200m long – were pasted along the barriers, tunnels and track. Car-mounted cameras inside and out of the vehicle then captured the static artwork at speed to create live animations.
Shane Geffen, ECD at HERO commented: “We were never entirely convinced that we could actually pull the idea off. It was a highly technical and ambitious project and Scoundrel proved to be one of the few production companies that believed it was even possible.”
Toby Pike added, “It was an intricate balancing act of vehicle speed, shutter angle, frame rates, and size and distance between each illustrated frame. Having an engineer as a father has always come in handy with my physics assignments."
