Toyota's flipping nifty Yaris

Toyota – Why Stop?

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Agency The&Partnership/London
Production Company Independent Films/London
Director Philippe Andre

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Credits

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Agency The&Partnership/London
Production Company Independent Films/London
Director Philippe Andre
Production Service Farm Film Production
Post Production Whitehouse Post/London
Post Production The Mill/London
Post Production Alumina Studios (In-House The&Partnership/London)
Audio 750mph

Music Birdbrain
Executive Creative Director Andre Moreira
Creative Director Phil Beaumont
Head of Art Dan Beckett
Head of Production Daniel Healy
Producer Ciska Faulkner
Executive Producer Jani Guest
Production Service Producer Peter Sherlock

Editor Adam Rudd
Executive Producer Alex Fitzgerald
Producer Dan Crozier
Producer David Thomas
Sound Design Sam Ashwell
Sound Design James Cobbold
Talent Katelyn Ohashi

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Can your car flip, skip and vault its way to the front of a queue in a traffic jam?

Well, technically, neither can this motor, but we'll forgive the visual metaphor presented as it's so darn entertaining to watch.

Featuring Katelyn Ohashi, the defending NCAA Floor Exercise Champion who found international social media fame when her routine landed a perfect score of 10.0, Why Stop sees our nimble navigator fly through traffic with grace.

Created by The&Partnership, the spot's infectious joy and playful spirit is a perfect match to the vehicle - described as "a Hybrid full of positive energy" by Toyota Europe Marketing & Communications Manager, Jan Verhaegen

Shot in Cape Town, South Africa over five days, the production house, Independent, closed off one of the city’s main boulevards and dressed all its five blocks with a comprehensive art department creating fully functioning barbers, bakers and fashion boutiques to give the setting an appropriately European cosmopolitan feel, with director Philippe Andre shooting on a mixture of Sony Venice and Phantom cameras to capture the choreographed gymnastics routine.

“I was excited to receive the script," says Andre. "I immediately thought it was a fantastic idea. As the narrative is based on Katelyn Ohashi’s performance, loved the simplicity of focusing on her energy and joy. My approach was to keep the camera solely focused on Katelyn and on the Toyota Yaris. They both had to convey this ‘Unstoppable Energy’ to make the project feel and look spectacular. I wanted to keep to the truth, the reality of the story; to shoot it as ‘alive’ as possible.”