Asan wants you to get the message

There's always been a degree of 'so, what was it like?' when pals hook up, but, as this powerful spot for Asan goes to show, a generation for whom pornography is a part of their sex education might struggle when it comes to sharing true feelings.

Presented in a no-holds-barred romantic interlude, Preserve Intimacy is a sensitively handled but impactfully written spot that juxtaposes a couple's first time with their subsequent reports to friends.

Beautifully capturing the sweetness of the actual moment, Oslo Assembly's Lars Tovik creates a delicate, unintrusive scenario onto which the interactions can play, the brashness of the comments and the messages that could have been only adding to the sadness of the situation.