Standard Chartered's poultry offering

Standard Chartered – Here For Good

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Agency TBWA/Singapore
Production Company Passion Animation Studios
Director Mark Waring

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Credits

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Agency TBWA/Singapore
Production Company Passion Animation Studios
Director Mark Waring
Production Co. Sixtoes
Concept Art/Environmental Design Tulips & Chimneys
Animation Passion Animation Studios
Grade Coffee & TV
Post Production UPP (Universal Production Partners)

Finishing House Stone Dogs
Music Soviet Science
Executive Producer Haydn Evans
Producer Sariyanti Sannie
Producer Fiona McGregor
Producer Joelle Goh
Executive Producer Belle Palmer
Executive Producer Debbie Crosscup

Executive Producer Graham Pryor
Head of Production Mike Turoff
Producer Paige Sullivan
Producer Adriana Wong
Producer Carlos Zalapa
Head of CG Jason Nicholas
DP Malcolm Hadley
VFX Supervisor Dave Walker

Animatic Editor Daniel Budin
Colourist Simona Cristea
Colour Producer Claudia Burns
Art Director Franziska Krentzien
Copywriter Anne-Marie Brandner
Creative Director Asheen Naidu
Creative Director Perry Essig
Executive Creative Director Andy Grant

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Computer generated animation can certainly deliver visuals that are beyond the imagination, but there's something about the tactile nature of stop-motion that makes it instantly endearing to the viewer.

Case in point is this wonderfully crafted spot for Standard Chartered bank from TBWA\Singapore and renowned stop motion animation director Mark Waring, the clever fingers behind Tim Burton's Corpse Bride and Wes Anderson's Isle of Dogs.

Telling the tale of an inquisitive chicken who inadvertently unites two villages, Here For Good reeks of precise art direction and magical craftsmanship, with characterful puppets delighting the viewer with outlandish expressions and endearing motion.