Toyota Tacoma shifts into high gear for Blue Beetle

This summer, Warner Bros. Pictures' Blue Beetle film takes audiences on an action-packed journey with Jaime Reyes and the entire Reyes family as he undergoes an incredible transformation to become BlueBeetle.

Toyota is Warner Bros. Pictures’ official automotive partner in the feature film. The film, marking the DC Super Hero’s first time on the big screen, is directed by Ángel Manuel Soto, and stars Xolo MariduenÞa in the title role as well as his alter ego, Jaime Reyes.

The story follows recent college grad Jaime Reyes, who returns home full of aspirations for his future only to find that home is not quite as he left it. When fate intervenes, Jaime unexpectedly finds himself in possession of an ancient relic of alien biotechnology: the Scarab. When the Scarab suddenly bonds to Reyes, he’s bestowed with an incredible suit of armour capable of extraordinary and unpredictable powers, forever changing his destiny as he becomes Blue Beetle.

Toyota / Warner Bros. Pictures – The Neighborhood

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Agency Saatchi & Saatchi/El Segundo
Production Company Ruckus Films/Los Angeles
Director JJ Adler

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Credits

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Agency Saatchi & Saatchi/El Segundo
Production Company Ruckus Films/Los Angeles
Director JJ Adler
Copywriter Emma Hull
Founding Partner/Managing Director JJ Adler
Editing/Finishing/VFX/Sound Harbor Picture Company
VFX Rodeo FX/Canada
Sound Designer/Audio Mixer Glen Landrum

Chief Creative Officer Jason Schragger
Executive Creative Director John Payne
Executive Producer Greg Jones
Creative Director Jeremy Carson
Creative Director Kevin Samuels
Line Producer Taeko Masuyama
DP Damian Acevedo
Senior Art Director Stephanie Torres

Senior Copywriter Rachel McKay Steele
Art Director Alec Cheline
Editor Mike Hackett
Executive Producer Adam Reeb
Copywriter Krystal Rountree
Editing Producer/Finishing Producer Nirad (Bugs) Russell
Chief Production Officer Lalita Koehler
Colorist Adrian Seery

Director of Production Pamela Parsons
Executive Producer Richard Bendetti
Executive VFX Producer Marie-Piere Poulin
Creative Director Alexander Candlish
Senior Post Producer Milan Del Nero
Associate Producer Katarina Tomaszewicz
Flame Artist Paul Rosckes
Managing Director Al Reid

Senior Producer Lauren Boyle
HP Dogan Dattilo
Senior Music Supervisor Jarred Causly

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A Toyota Tacoma appears throughout the film as the Reyes’ beloved family vehicle, referred to as the “Taco” – the pride and joy of Jaime’s Uncle Rudy. With its rugged capability, the Tacoma joins the exhilarating escapade with a starring role in the new film. Additionally, the all-new 2024 Tacoma also makes a special cameo.

“We can’t wait for viewers to see the unstoppable Tacoma in theatres with Blue Beetle,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “The Tacoma was the perfect co-star for the thrilling, action-packed adventure marking the DC Super Hero’s first time on the big screen.”

Toyota created a Blue Beetle-inspired 2024 Tacoma campaign in support of the film partnership, created by Saatchi & Saatchi and directed by JJ Adler through Ruckus Films. In the spot featuring Blue Beetle star Xolo MariduenÞa, a lively discussion about the Tacoma vs. Blue Beetle’s powerful and heroic capabilities ensues until a resolution is determined - the two icons should simply team up!

“We were thrilled when the Blue Beetle filmmakers opted to include a true ‘role’ for the Tacoma in the film, one that allows the ‘Taco’ to drive the action alongside our stars,” said Louise Soper, Senior Vice President, Global Brand Partnerships, Warner Bros. Pictures. “Toyota is an iconic global brand and a terrific partner, and together we are eager to deliver the action to audiences everywhere when the film debuts in theatres.”