Dekmantel and Salomon draw inspiration from festival culture
The Amsterdam-based festival and footwear brand launch their limited-edition shoe with a whimsical spot directed by Olivia Lonsdale.
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Inspired by electronic music’s global energy and Dekmantel’s festival grounds in the Amsterdam Forest, the film is soundtracked by Nadia Struiwigh from her forthcoming Dekmantel LP.
Making her advertising debut, actor and filmmaker Olivia Lonsdale brought her tasteful eye and diverse background to the project.
The next Dekmantel Festival runs August 2-6 in the beautiful Amsterdam forest as well as at the iconic Muziekgebouw aan ‘t IJ - bringing together heavy-hitting headliners and new-gen artists taking the leap of faith.
The Salomon XT-4 OG shoe was designed by Michael Willis in collaboration with Salomon Sportstyle’s design team. The unisex style pays homage to Dekmantel’s home ground in the Amsterdam Forest and the unstoppable festival-goers that unite there.
Merging Salomon’s greatest performance features with Dekmantel’s raw and organic aesthetics, the film demonstrates how the limited-edition style is made to withstand any terrain and weather condition.
Credits
powered by
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- Production Company Lief
- Director Olivia Lonsdale
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Credits
powered by
- Production Company Lief
- Director Olivia Lonsdale
Credits
powered by
- Production Company Lief
- Director Olivia Lonsdale
