Tove Lo takes the heat

In this sultry and sensual series of promos, created in collaboration with Riff Raff director David Wilson and duo Fa & Fon, Swedish pop artist Tove Lo opens the doors to London’s hottest fictional queer club, Club Heat, for her latest four-track album with English singer SG Lewis, Heat. 

The videos are strung together by the narrative of Ali; a non-binary protagonist who journeys through the club. Known for his playful, sex positive, and queer-centred directing, Wilson brought the Club Heat set to life from scratch, building an entire night club and populating it with a diverse cast, featuring performers and dancers from London’s queer scene.  

The project also saw Wilson stepping into the role of creative director as he teamed up with directing duo Fa & Fon, who helmed the video for Let Me Go Oh Oh.

Wilson added: "It thrilled me that we weren't recreating past scenes. This isn’t Paradise Garage, Paris is Burning or Studio 54. This is NOW. This was an extremely ambitious project, and in order to get the most mileage I teamed up with Fa and Fon. Working with them was a wonderful experience and saw me stepping into a ‘creative director’ role. Seeing their vision come to life absolutely thrilled me. They brought incredible, fresh casting into their video that worked with some key members of the cast that I brought onboard for the ‘Heat’ video and their own stamp and perspective on ‘Club Heat’.”