Totino’s targets teen pizza fiends
The frozen pizza brand launches six silly spots based on the concept of AREA 425, the post School, pre-dinner munchie time when young’uns get hungry.
Credits
powered by- Agency Dentsu Creative/New York
- Production Company World War Seven
- Director Emma Debany
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Credits
powered by- Agency Dentsu Creative/New York
- Production Company World War Seven
- Director Emma Debany
- Creative Director Bo Jacobson
- Creative Director Alyssa Collis
- Associate Creative Director Jessica Decter
- Associate Creative Director Matt Richter
- Copywriter Samantha Woznica
- Senior Producer Emily Brown
Credits
powered by- Agency Dentsu Creative/New York
- Production Company World War Seven
- Director Emma Debany
- Creative Director Bo Jacobson
- Creative Director Alyssa Collis
- Associate Creative Director Jessica Decter
- Associate Creative Director Matt Richter
- Copywriter Samantha Woznica
- Senior Producer Emily Brown
With one in five teens eating pizza every single day in the US, this campaign addresses the youth market with a series of outstandingly zany ads: Totinovela, Toe-Tea-Nose, Flatties, Everything Sauce and the delightfully bonkers Pizza Brain.
Created by Dentsu Creative and directed by Emma Debany, through World War Seven, the ads focus on the cravings and craziness that take place in AREA 425, the top afternoon snack time (425 degrees F is also the best temperature for cooking Totino’s Pizza Rolls)