Torben Kjelstrup creates a cardboard kaiju for NetOnNet

“Of course, we get to play with the cinematic arsenal of action movies, which I always enjoy, but really the thing I loved most was the idea of a superhero causing all this mayhem and destruction in pursuit of saving some random Joe a couple of bucks on a toaster," explains Kjelstrup. "To me, that’s hilarious.

“I’ll admit that while the core idea of the campaign was what drew me in, I really relished the experience of developing a character; its personality, its shape, its movement, its expressions. 

"It was important to me from the start that it wasn’t just CG. Happily, team Forsman and NetonNet were very much on the same page there. We wanted it to be a bit klutzy, to feel real and a wee bit homemade.”