TK Maxx's kid's got style

TK Maxx – The Lil' Goat

Credits

Agency Wieden + Kennedy/London
Production Company MJZ/London
Director Matthijs van Heijningen

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Credits

Agency Wieden + Kennedy/London
Production Company MJZ/London
Director Matthijs van Heijningen
Editing Work Editorial/London
Post Production MPC/London
Sound Design Factory
Music Supervision Birdbrain
VO Bill Nighy

Producer Richard Adkins
Executive Creative Director Tony Davidson
Executive Creative Director Iain Tait
Creative Director Hollie Walker
Creative Director Caleb Al-Jorani
Creative Francesca Van Haverbeke
Executive Producer Dickie Jeffares
Producer Sara Nouman

DP Molly Manning-Walker
Editor Jono Griffith
Edit Executive Producer Ben Tomlin
VFX Producer Kamen Markov
VFX Head of Production Louise Unwin
CG Supervisor Carsten Keller
Animation David Bryan
Colourist Philip Hambi

Sound Designer Anthony Moore
Sound Designer Jack Hallett
Sound Producer Lucy Spong
Music Supervisor Jake Buckley
Creative Florence Poppy Deary

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People often get presents for pets over Christmas, but we're not sure how many farmers offer the same level of luxury to their livestock as the soppy yeoman in this spot.

Star of the show is The Lil' Goat herself, decked up in smashing TK Maxx style and giving the swagger that says she knows it.

Created by Wieden+Kennedy London and directed by Matthijs van Heijningen, the ad does a cracking job of not just harnessing the good-feeling of giving, but also making reference to 2020 being a shitty year for everyone without getting too mawkish.