TK Maxx is in the know
With Everybody Knows, Wieden+Kennedy London and Jeff Low cement the national consensus about the retail giant's offerings.
Credits
powered by- Agency Wieden + Kennedy/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
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Credits
powered by- Agency Wieden + Kennedy/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
- Editorial Shift Post
- Post Production Time Based Arts
- Sound 750mph
- Creative Director Freddy Taylor
- Creative Director Philippa Beaumont
- Creative Katy Edelsten
- Chief Creative Officer Hermeti Balarin
- Chief Creative Officer Ana Balarin
- Producer Sahar Bluck
- Executive Producer Rupert Reynolds-MacLean
- DP Rob Hardy
- Production Designer Maruxa Alvar
- Editor Saam Hodivala
- Post Producer Stephen Grasso
- Producer Margaux Baruch
- Sound Producer Olivia Ray
Credits
powered by- Agency Wieden + Kennedy/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
- Editorial Shift Post
- Post Production Time Based Arts
- Sound 750mph
- Creative Director Freddy Taylor
- Creative Director Philippa Beaumont
- Creative Katy Edelsten
- Chief Creative Officer Hermeti Balarin
- Chief Creative Officer Ana Balarin
- Producer Sahar Bluck
- Executive Producer Rupert Reynolds-MacLean
- DP Rob Hardy
- Production Designer Maruxa Alvar
- Editor Saam Hodivala
- Post Producer Stephen Grasso
- Producer Margaux Baruch
- Sound Producer Olivia Ray
It's pretty harsh if someone negatively compares your general knowledge to that of a goldfish, but such is the way with Wieden+Kennedy London's cheeky new campaign for TK Maxx.
Centered around the concept that 'there’s no deal like a TK deal', Everybody Knows takes us through the eclectic mix savvy shoppers, including multiple generations of ladies, a pair of ETs, and the aforementioned marine life.
Directed by Biscuit's Jeff Low, a dead cert for this kind of controlled craziness, this wild ride is certain to get everyone in the know.