Tito’s Handmade Vodka unveils Tito’s in a Can

As the liquor store beer aisle has quickly been overtaken by slim cans and clear and sparkling liquids, Tito’s Handmade Vodka has been quietly working on a ground-breaking innovation of their own. 

An innovation that eschews aluminum for insulated steel, single-use for reusability, and variety packs for customisation… the vodka brand is finally launching Tito’s in a Can: a limited-edition, 16-ounce, double-steel-walled, insulated, refillable can. Consumers won’t be able to find Tito’s in a Can among the black cherry and mango-flavoured beverages at their local store because the can is completely empty. That’s right, Tito’s is launching an empty can so fans can make their canned cocktails the way they like them: with Tito’s Handmade Vodka and literally whatever ingredients they want. 

“At Tito’s, we put our energy into doing one thing, and doing it really well: making a high-quality and smooth vodka at a reasonable price,” said Taylor Berry, Vice President of Brand Marketing at Tito’s Handmade Vodka. “We developed Tito’s in a Can so Tito’s drinkers can make their own, better-quality  seltzers… ones that are fresh, and are as strong or carbonated or citrusy as you want. Because we don’t make seltzers, you do.”