Tito’s creative carte blanche
The Texan vodka brand’s unusual campaign introduces a new mascot, the handy ‘spokescart’, a spirited drinks trolley that makes everything better.
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Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company Madrefoca/Mexico
- Director Luisa Kracht
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Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company Madrefoca/Mexico
- Director Luisa Kracht
- Production Designer Pastora Orozco Gaitan
- Executive Producer Jonathon Ker
- Executive Producer Iael Feldman
- Executive Producer Josefina Marengo
- Editor XYZ/USA
- Executive Producer Arts & Letters/Richmond
- Producer Arts & Letters/Richmond
- Producer Arts & Letters/Richmond
- Animator Arts & Letters/Richmond
- VFX The Mill/Los Angeles
- Creative Director/VFX Artist Tom McCullough
- VFX Artist Nicholas Juister
- Executive Producer Mandy Harris
- Producer Hayley Savage
- Color The Mill/Los Angeles
- Colorist Peter Oppersdorff
- Executive Color Producer Alexandra Lubrano
- Color Producer Dan Hills
- Music/Sound Design/Mix Overcoast Music & Sound
- Sound Design Matt Whitworth
- Sound Design Colin Beckett
- Mix Engineer Matt Whitworth
- Creative Director JL Hodges
- Executive Creative Director Charles Hodges
- Creative Director Liz Delp
- Head of Production Lisa Gatto Setten
- Creative Director Vahbiz Engineer
- DP Constanza Sandoval
- Creative Director Brett Simone
- Creative Sam Case
- Senior Art Director Alex Brusko
- Creative Rebecca Mass
- Creative Justin Herb
- Executive Producer Jason Sheldon
- Editor Ben Surber
- Producer Zack Sabin
- Music Supervisor Cam DiNunzio
- Music Supervisor Casey Wheeler
- VFX Artist Kieran Hanrahan
Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company Madrefoca/Mexico
- Director Luisa Kracht
- Production Designer Pastora Orozco Gaitan
- Executive Producer Jonathon Ker
- Executive Producer Iael Feldman
- Executive Producer Josefina Marengo
- Editor XYZ/USA
- Executive Producer Arts & Letters/Richmond
- Producer Arts & Letters/Richmond
- Producer Arts & Letters/Richmond
- Animator Arts & Letters/Richmond
- VFX The Mill/Los Angeles
- Creative Director/VFX Artist Tom McCullough
- VFX Artist Nicholas Juister
- Executive Producer Mandy Harris
- Producer Hayley Savage
- Color The Mill/Los Angeles
- Colorist Peter Oppersdorff
- Executive Color Producer Alexandra Lubrano
- Color Producer Dan Hills
- Music/Sound Design/Mix Overcoast Music & Sound
- Sound Design Matt Whitworth
- Sound Design Colin Beckett
- Mix Engineer Matt Whitworth
- Creative Director JL Hodges
- Executive Creative Director Charles Hodges
- Creative Director Liz Delp
- Head of Production Lisa Gatto Setten
- Creative Director Vahbiz Engineer
- DP Constanza Sandoval
- Creative Director Brett Simone
- Creative Sam Case
- Senior Art Director Alex Brusko
- Creative Rebecca Mass
- Creative Justin Herb
- Executive Producer Jason Sheldon
- Editor Ben Surber
- Producer Zack Sabin
- Music Supervisor Cam DiNunzio
- Music Supervisor Casey Wheeler
- VFX Artist Kieran Hanrahan
Arts & Letter’s fun quartet of spots for Tito present an alternative to the celebrity endorsements often favoured in alcoholic drinks marketing.
Instead of hiring a spokesperson, Tito’s created a literal vehicle for their message: an autonomous bar cart that offers mixology, with extras, when one most needs it.
Directed by Luisa Kracht, through Madrefoca, the films comprise, Bathside Service, in which a chap in the tub receives a spot of liquid refreshment with bubbles thrown in; Cabana a la Carte, in which two sunbathers languishing in a hot pool are surprised by a floating cocktail dispenser, Rolling Retriever, where a pet-wrangling trolley brings ‘yappy hour’ to a dog park and The Third Wheel, in which the helpful cart rolls up to a cosy fireside couple –proving life is more jolly when you’re near a trolley.
Tito’s Handmade Vodka – Rolling Retriever with Tito’s
Tito’s Handmade Vodka – The Third Wheel with Tito’s
Tito’s Handmade Vodka – Cabana à la Cart with Tito’s
