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Konzum – Unroll It And Wrap It

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The Croatian supermarket chain’s Christmas spot explores the general build-up of STUFF to do before the big day. 

The slickly edited ad, Unroll It and Wrap It, was directed by Djordje Jovanovic through Val Produkcija, and depicts a well choreographed dance of wrapping, icing, decorating, shopping, chopping, cooking, planning and the inevitable re-shopping for forgotten items. 

All of which culminates in the main point of the day, which is a jolly reunion of loved ones round a tasty feast. 

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