Tinder's love actually
Jamie Whitby's authentic tale of human connection aims to redefine the narrative around online dating for a younger generation.
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Credits
powered by
- Agency W Communications/London
- Production Company Agile Films
- Director Jamie Whitby
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Credits
powered by
- Agency W Communications/London
- Production Company Agile Films
- Director Jamie Whitby
- Executive Creative Director Scott Dimbleby
- Senior Agency Producer Gabby Griffin
- Creative Joe Bishop
- Executive Agency Producer Warren Johnson
- Executive Producer Richard South
- Producer Laura Mival
- Post Production Ben Carey
- Editor Jack Williams
- DP Spike Morris
- Art Director Sarah Asmail
Credits
powered by
- Agency W Communications/London
- Production Company Agile Films
- Director Jamie Whitby
- Executive Creative Director Scott Dimbleby
- Senior Agency Producer Gabby Griffin
- Creative Joe Bishop
- Executive Agency Producer Warren Johnson
- Executive Producer Richard South
- Producer Laura Mival
- Post Production Ben Carey
- Editor Jack Williams
- DP Spike Morris
- Art Director Sarah Asmail
Created by W Communications through Agile Films, this heartwarming story of self-discovery, titled It Starts With A Swipe, is the first UK brand film from online dating platform Tinder.
Intimately directed by Jamie Whitby, the campaign follows a lonely young woman in London who, following her sister’s advice, turns to Tinder to find friends in a new city, set to the uplifting track of Deadbeat Gospel, by Edinburgh-born producer Barry Can’t Swim.
Through a euphoric montage of film footage and home-video style clips, Whitby illustrates the web of connections that form between the protagonist’s dates, painting an authentic picture of a generational shift in dating that prioritises possibilities and personal fulfilment over finding 'The One'.
