Time is of the essence for Guerlain
With the help of AI, the perfume brand travels back in time to retrace 150 years of its iconic ‘bee bottle’, from 1853 to today and beyond.
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Credits
powered by
- Agency MNSTR/Paris
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Credits
powered by
- Agency MNSTR/Paris
- Creative Director Louis Bonichon
- Art Director Mathieu Cheroux
Credits
powered by
- Agency MNSTR/Paris
- Creative Director Louis Bonichon
- Art Director Mathieu Cheroux
Created by agency MNSTR, with Creative and Art Direction from Louis Bonichon and Mathieu Cheroux, this striking campaign uses AI to reimagine French perfume brand Guerlain’s signature Flacon aux Abeilles (Bee Bottle) through the ages and into the future.
Compiling almost 1800 images generated by AI, the spot combines history and science fiction to illustrate the bottle in different visual styles associated with art movements across the world, from 1853 to the present, before imagining it in a beautiful utopian future.
The campaign was supported by an in-depth study of art history and extensive research of the Guerlain archives, which enabled MNSTR to trace the bottle to key moments in its history. Each of these moments were then synthesised in the form of a prompt to produce the AI generated artworks.
