Unquiet please!
The All England Lawn Tennis Club releases its annual campaign ahead of this year’s Wimbledon Championships with an electrifying new track by DJ Hudson Mohawke celebrating awesome moments in the tournament's history.
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Credits
powered by
- Agency McCann/London
- Production Company Iconoclast UK
- Director Ernest Desumbila
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Credits
powered by
- Agency McCann/London
- Production Company Iconoclast UK
- Director Ernest Desumbila
- Executive Producer Guy Rolfe
- Production Company SAUVAGE.TV
- Executive Producer Llibert Figueras
- Chief Production Officer Ben Clark / (Chief Production Officer)
- Managing Director Tanya Bogin
- Senior Producer Sarah Hall
- Executive Producer/HP Amos Usiskin
- Music Executive Producer/Music Licensing Chris Graves
- Sound Factory Studios/London
- Executive Producer Deborah Whitfield
- Senior Sound Engineer Jack Hallett
- Chief Creative Officer Laurence Thomson
- Chief Creative Officer Robert Doubal
- Producer Campbell Beaton
- Creative Director Matthew Searle
- Creative Director Olly Wood
- Art Director Ran Stallard
- Copywriter Amanda Devarajan
- Head of Design Lisa Carrana
- VFX Coordinator Marta Silva
- Music Hudson Mohawke
Credits
powered by
- Agency McCann/London
- Production Company Iconoclast UK
- Director Ernest Desumbila
- Executive Producer Guy Rolfe
- Production Company SAUVAGE.TV
- Executive Producer Llibert Figueras
- Chief Production Officer Ben Clark / (Chief Production Officer)
- Managing Director Tanya Bogin
- Senior Producer Sarah Hall
- Executive Producer/HP Amos Usiskin
- Music Executive Producer/Music Licensing Chris Graves
- Sound Factory Studios/London
- Executive Producer Deborah Whitfield
- Senior Sound Engineer Jack Hallett
- Chief Creative Officer Laurence Thomson
- Chief Creative Officer Robert Doubal
- Producer Campbell Beaton
- Creative Director Matthew Searle
- Creative Director Olly Wood
- Art Director Ran Stallard
- Copywriter Amanda Devarajan
- Head of Design Lisa Carrana
- VFX Coordinator Marta Silva
- Music Hudson Mohawke
In a departure for the venerable English sporting institution Wimbledon goes game, set and pop in its collaboration with award-winning hip-hop and electronic producer, composer and DJ Hudson Mohawke.
He has created a thumping soundtrack, with vocals by GiGi Grombacher, that sets the tone for the campaign, which was created for the All England Lawn Tennis Club by McCann London.
Directed by Ernest Desumbila through Iconoclast and Sauvage, the eye-catching mixed media trailer is titled Always Like Never Before and uses a blend of archive footage, 2D illustration, 3D animation, CGI and photography to revisit wonderful Wimbledon happenings as timeless, epic posters.
Each one immortalises iconic match-ups from the likes of Serena and Venus Williams, Roger Federer and Rafael Nadal, Bjorn Borg and John McEnroe, juxtaposing them with contemporary history-makers and rising stars such as Coco Gauff, Nick Kyrgios, Ons Jabeur and Alfie Hewett.
The full length audio track will be made available on digital streaming platforms, such as Spotify and Apple Music, on Wednesday 28 June. The release of this track across streaming services is another first from Wimbledon, embodying the campaign’s wider thrust of ‘like never before’.
