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TikTok’s positive influence
A dad’s fitness journey is kick-started by the content creators he finds on the social media platform’s discovery feature.
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Credits
powered by
- Agency Lucky Generals/London
- Production Company SMUGGLER/London
- Director Tom Speers
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Credits
powered by
- Agency Lucky Generals/London
- Production Company SMUGGLER/London
- Director Tom Speers
- Post House Black Kite Studios
- Audio Factory Studios/London
- Editing The Assembly Rooms
- Executive Producer Tom Knight
- Managing Director Fergus Brown
- Producer Tarquin Glass
- Production Manager Sidney Arthur
- DP Daniel Landin
- Production Designer Lucie Red
- Colorist George K
- VFX Supervisor Bruno Fukumothi
- Post Producer Tamara Mennell
- Sound Design & Mix Jack Hallett
- Audio Producer Beth Massey
- Editor Eve Ashwell
- Edit Producer Phoebe Armstrong Beaver
Show full credits
Credits powered by
Credits
powered by
- Agency Lucky Generals/London
- Production Company SMUGGLER/London
- Director Tom Speers
- Post House Black Kite Studios
- Audio Factory Studios/London
- Editing The Assembly Rooms
- Executive Producer Tom Knight
- Managing Director Fergus Brown
- Producer Tarquin Glass
- Production Manager Sidney Arthur
- DP Daniel Landin
- Production Designer Lucie Red
- Colorist George K
- VFX Supervisor Bruno Fukumothi
- Post Producer Tamara Mennell
- Sound Design & Mix Jack Hallett
- Audio Producer Beth Massey
- Editor Eve Ashwell
- Edit Producer Phoebe Armstrong Beaver
Created by Lucky Generals through SMUGGLER for short-form film social media app TikTok, this uplifting spot champions how the platform’s discovery function leads people to uncover new passions.
Directed by Tom Speers, It Starts on TikTok, shows how one simple search for neck ache exercises leads a health-curious dad down a wormhole of fitness influencers.
Featuring an array of famous TikTok content creators, the campaign demonstrates the domino effect of positive changes the protagonist makes as a result of the information and inspiration he discovers.
