Fondation Abbé Pierre’s human kindness
The French homelessness charity champions the power of humanity amidst Paris’s housing crisis in a touching story by FRED & FARID.
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Credits
powered by
- Agency Fred & Farid/Paris
- Production Company Phantasm
- Director Valerie Donzelli
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Credits
powered by
- Agency Fred & Farid/Paris
- Production Company Phantasm
- Director Valerie Donzelli
- Sound benzene
- Post Production Firm Studio
- Executive Creative Director Olivier Lefebvre
- Copywriter Gregory Tortes
- Art Director Thomas Martin Lalande
- Producer Maud Whittle
- DP Clementine Pinsec Glaoui
- Producer Olivier Muller
- Head of Production Jean Pierre Crapart
- Post Producer Maxime Dabel
Credits
powered by
- Agency Fred & Farid/Paris
- Production Company Phantasm
- Director Valerie Donzelli
- Sound benzene
- Post Production Firm Studio
- Executive Creative Director Olivier Lefebvre
- Copywriter Gregory Tortes
- Art Director Thomas Martin Lalande
- Producer Maud Whittle
- DP Clementine Pinsec Glaoui
- Producer Olivier Muller
- Head of Production Jean Pierre Crapart
- Post Producer Maxime Dabel
Set against the backdrop of France’s soaring inflation and escalating living costs, charitable organization Fondation Abbé Pierre introduces this poignant winter awareness campaign, created by FRED & FARID.
Directed by Valerie Donzelli through Phantasm, the campaign confronts the harsh realities of inadequate housing in Paris, cleverly weaving three interconnected character plots into one moving narrative, which culminate in a touching conclusion.
Titled The Heirs, the film commemorates the 70th anniversary of the legendary humanitarian charity’s founder, Abbé Pierre, and is brought to life by acclaimed actors Vincent Rottiers and Marie Rivière.
