TikTok brings a brightness to lockdown life
In a fun-filled ad for the social app, celebs and normals alike are shown making the most of thier lockdown locations.
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Credits
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- Agency Social Lab/London
- Production Company Agile Films
- Director Zac Ella
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Credits
powered by
- Agency Social Lab/London
- Production Company Agile Films
- Director Zac Ella
- Ad Agency Hogarth Worldwide/London
- Creative Director Adam King
- Creative Director Lewis Raven
- Producer Ancika Mester
- HP James Brook-Partridge
- Producer Sally Miller
- Post/VFX Company Gramercy Park Studios
- Colorist Ben Rogers
- VFX Artist Javier Santaella
- VFX Artist Mark Beardall
- Audio Post Toby Griffin
- Post Producer Alex Plantin
- Producer Jude Vermeulen
- Editor Laurence Halstead
Credits
powered by
- Agency Social Lab/London
- Production Company Agile Films
- Director Zac Ella
- Ad Agency Hogarth Worldwide/London
- Creative Director Adam King
- Creative Director Lewis Raven
- Producer Ancika Mester
- HP James Brook-Partridge
- Producer Sally Miller
- Post/VFX Company Gramercy Park Studios
- Colorist Ben Rogers
- VFX Artist Javier Santaella
- VFX Artist Mark Beardall
- Audio Post Toby Griffin
- Post Producer Alex Plantin
- Producer Jude Vermeulen
- Editor Laurence Halstead
There aren't many industries that can be described as 'booming' at the moment, but social media services must be one of the few.
Embracing the additional time and untapped creativity lockdown living can offer, TikTok's latest spot (both conceived and executed during the crisis) enlists an army of famous faces taking part in madcap, smile-inducing activities.
A Little Brighter Inside required Agile Films director Zac Ella and a small team, alongside a little help from Hogarth, to set about casting, location scouting, briefing make-up and wardrobe, shooting & editing; all using the power of Zoom, Whatsapp and a few mobile phones.
Written by Social Lab CDs Adam King and Lewis Raven, the result is a slickly crafted spot that jumps from celeb to celeb (and aspect ratio to aspect ratio) with freeform glee, bringing a much needed dose of happiness to todays serious situation.
Credits
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