Tickets, money, eyesight
Declan Lowney lends his comedic vision to optician chain Specsavers’ signature gag in a stressfully relatable airport-themed spot.
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Credits
powered by
- Agency Specsavers Creative/St Andrews (In-House at Specsavers/UK)
- Production Company Merman
- Director Declan Lowney
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Credits
powered by
- Agency Specsavers Creative/St Andrews (In-House at Specsavers/UK)
- Production Company Merman
- Director Declan Lowney
- Editor Switch Post
- Production House Coffee & TV
- Audio Post Production Soho Square Studios
- VFX Supervisor Luke Todd
- VFX Coffee & TV
- Audio Post Soho Square Studios
- Music Hopscotch Music
- Creative Director Richard James
- Head of Design Sid Tomkins
- Creative Andrea Raanaas
- Partner/Executive Producer Siobhan Murphy
- Executive Producer Simon Monhemius
- Creative Simon Bougourd
- Creative Naomi Bishop
- Producer Simon Monhemius
- Creative Andy Brittain
- DP Benedict Spence
- Creative Miles Bingham
- Production Manager Harriet Staples
- 1st AD Sam Dawking
- Creative Geoff Alderman
- Creative Neil Brush
- Editor Leo King
- Artworker Chris Sincox
- Audio Post Production Simon Capes
- Production Designer Damien Creagh
- Audio Post Simon Capes
Credits
powered by
- Agency Specsavers Creative/St Andrews (In-House at Specsavers/UK)
- Production Company Merman
- Director Declan Lowney
- Editor Switch Post
- Production House Coffee & TV
- Audio Post Production Soho Square Studios
- VFX Supervisor Luke Todd
- VFX Coffee & TV
- Audio Post Soho Square Studios
- Music Hopscotch Music
- Creative Director Richard James
- Head of Design Sid Tomkins
- Creative Andrea Raanaas
- Partner/Executive Producer Siobhan Murphy
- Executive Producer Simon Monhemius
- Creative Simon Bougourd
- Creative Naomi Bishop
- Producer Simon Monhemius
- Creative Andy Brittain
- DP Benedict Spence
- Creative Miles Bingham
- Production Manager Harriet Staples
- 1st AD Sam Dawking
- Creative Geoff Alderman
- Creative Neil Brush
- Editor Leo King
- Artworker Chris Sincox
- Audio Post Production Simon Capes
- Production Designer Damien Creagh
- Audio Post Simon Capes
In this hilarious, holiday-centred spot, created in-house at Specsavers through Merman, cult comedy director Declan Lowney (known for Ted Lasso and Father Ted) reimagines the optician brand’s iconic Should’ve joke through the eyes of a straggling traveller.
Crafted entirely without dialogue and with an emphasis on visual humour, the spot follows a couple, Greg and Ella, who are about to go on holiday. Ella checks in serenely ahead of Greg whilst he parks the car, finally entering the airport lobby with his wheelie suitcase and cutting it fine to make the departure.
The protagonist-turned-stunt-man skids around the airport, angrily battling an array or cringe-worthily relatable airport obstacles, before finally arriving at his departure gate on time. As he climbs the stairs to his plane, Lowney delivers the long-anticipated signature Specsavers punchline.
