ASML celebrates pioneers of the past
Marking the semiconductor chip manufacturer’s 40th anniversary, LePub Amsterdam’s first AI-generated film is a monumental tribute to tech visionaries through history.
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Credits
powered by
- Agency Publicis/Amsterdam
- Production Company Chemistry Film/Copenhagen
- Director Rune Milton
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Credits
powered by
- Agency Publicis/Amsterdam
- Production Company Chemistry Film/Copenhagen
- Director Rune Milton
- VFX Supervisor Mikael Balle
- Global Chief Creative Officer Bruno Bertelli
- Chief Creative Officer Milos Obradovic
- Executive Creative Director Andrey Tyukavkin
- Creative Director Sandrine Le Goff
- Creative Director Jessica Kersten
- Art Director Alejandro Gutierrez
- Copywriter Nikolaj Malchev
- Producer Niko Koot
- CGI Supervisor Kim Fersling
- Sound Designer/Music Supervisor Kevin Koch / (Sound Designer)
- Producer Camilla Nilsson
Credits
powered by
- Agency Publicis/Amsterdam
- Production Company Chemistry Film/Copenhagen
- Director Rune Milton
- VFX Supervisor Mikael Balle
- Global Chief Creative Officer Bruno Bertelli
- Chief Creative Officer Milos Obradovic
- Executive Creative Director Andrey Tyukavkin
- Creative Director Sandrine Le Goff
- Creative Director Jessica Kersten
- Art Director Alejandro Gutierrez
- Copywriter Nikolaj Malchev
- Producer Niko Koot
- CGI Supervisor Kim Fersling
- Sound Designer/Music Supervisor Kevin Koch / (Sound Designer)
- Producer Camilla Nilsson
Through a carefully considered combination of cutting-edge CGI, innovative AI techniques and human craftsmanship, Publicis and Chemistry have brought to life this mind-blowing short film marking semiconductor chip manufacturer ASML’s 40th anniversary.
Directed by Rune Milton Olsen, Standing on the Shoulders of Giants is an ode of epic proportions to the scientific visionaries of the past, featuring Gordon Moore, Gerard Philips, Ada Lovelace, and of course Isaac Newton.
The film was made with 1,963 Midjourney prompts that yielded 7,852 images, which were edited and then rendered by more than 900 computers. These renders were then processed by RunwayAI with the total film covering 25,957 frames at 1,000 MB per frame.
Using a mix of tools and techniques, like text-to-video, depth extrapolation, and stable diffusion, each frame transformed into a digital time-lapse, depicting the journey of innovations, dreams, and accomplishments throughout the ages.
