Three's bonkers 5G future
In an idea-packed follow-up to 2018's Phones Are Good, Wieden+Kennedy London and Ian Pons Jewell once again take us through the time-travel wormhole, this time to a technology-led future.
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Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company Academy
- Director Ian Pons Jewell
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Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company Academy
- Director Ian Pons Jewell
- Editing Cut+Run/London
- Production Service Radioaktive Film
- Post Production The Mill/London
- Sound Design String and Tins
- Executive Producer Simon Cooper
- Producer Jon Adams / (Producer)
- Production Designer Robin Brown
- DP Mauro Chiarello
- Editor Ben Campbell
- Executive Post Producer Alex Fitzgerald
- Post Producer Dan Crozier
- VFX Supervisor Adam Droy
- VFX Supervisor Gianluca Di Marco
- Colourist Alex Gregory
- Sound Designer Will Cohen
- Music Supervisor Laura-Leigh Smith
- Creative Adam Newby
- Creative Will Wells
- Creative Director Hollie Walker
- Design Director Ryan Teixeira
- Executive Creative Director Iain Tait
- Executive Creative Director Tony Davidson
- Producer James Laughton
- Senior Designer Alex Thursby-Pelham
- Talent Lewis Capaldi
- Talent Shaun Williamson
Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company Academy
- Director Ian Pons Jewell
- Editing Cut+Run/London
- Production Service Radioaktive Film
- Post Production The Mill/London
- Sound Design String and Tins
- Executive Producer Simon Cooper
- Producer Jon Adams / (Producer)
- Production Designer Robin Brown
- DP Mauro Chiarello
- Editor Ben Campbell
- Executive Post Producer Alex Fitzgerald
- Post Producer Dan Crozier
- VFX Supervisor Adam Droy
- VFX Supervisor Gianluca Di Marco
- Colourist Alex Gregory
- Sound Designer Will Cohen
- Music Supervisor Laura-Leigh Smith
- Creative Adam Newby
- Creative Will Wells
- Creative Director Hollie Walker
- Design Director Ryan Teixeira
- Executive Creative Director Iain Tait
- Executive Creative Director Tony Davidson
- Producer James Laughton
- Senior Designer Alex Thursby-Pelham
- Talent Lewis Capaldi
- Talent Shaun Williamson
We all have ideas about what a technology-filled future is set to look like, but it's unlikely that our imaginations run as wild as those contained in this brilliantly bonkers spot from Three.
Taking on a delightful 'more-is-more' approach, Hey UK, The Real 5G Future is Here is a three-minute rollercoaster through more Asimov-baiting concepts than you could shake a USB-stick at - including digital holo-masks, 'binge-mode' pods and wet-willy-inspired listening solutions.
Cramming every moment with both celebrity (Lewis Capaldi and, in a joy-filled moment, Shaun 'Barry from Eastenders' Williamson) and partner-brand cameos (such as Samsung, YouTube Music, Deliveroo, Greggs, KFC, and Tinder), the spot fizzes through a sci-fi encyclopedia's-worth of hypothetical theories and designs for the sole purpose of raising more than one guffaw.
Brilliantly brought to life by Academy's Ian Pons Jewell, again proving himself the master of squeezing fun into every inch of screen space, Wieden+Kennedy London's anarchic spot might not be the future we hope for, but it's the one we probably deserve.
