Pilsen Callao plays 'Never Have I Ever' for equality
Fahrenheit DDB bold campaign for the Peruvian beer brand takes the popular drinking game and gives it an egalitarian twist.
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Credits
powered by
- Agency Fahrenheit DDB/Lima
- Production Company Sangre
- Director Antonio (Tono) Sarria
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Credits
powered by
- Agency Fahrenheit DDB/Lima
- Production Company Sangre
- Director Antonio (Tono) Sarria
- Executive Creative Director Ricardo Chadwick
- Chief Creative Officer Sergio Franco Tosso
- Creative Director Aldo Silva
- Creative Director Rudy Camones
- Creative Yoshi Ishikawa
- Production Supervisor Techi Mory Cortez
- Director Miguel (Miqy) De la Barra
- Director Pedro Zamalloa
- Executive Producer Fiorella Casanova
- Editor Pedro Zamalloa
- Audio Company Claudia Incio
- Art Director Luciano Leone
- DP Francisco Hauser
- Art Director Eduardo Camino
- Art Director Hiromi Shimabukuro
- Colorist Francisco Hauser
- Sound Director Gian Marco Rodriguez
- Sound Designer Charly Garcia
- Music Producer Fito Zavalaga
Credits
powered by
- Agency Fahrenheit DDB/Lima
- Production Company Sangre
- Director Antonio (Tono) Sarria
- Executive Creative Director Ricardo Chadwick
- Chief Creative Officer Sergio Franco Tosso
- Creative Director Aldo Silva
- Creative Director Rudy Camones
- Creative Yoshi Ishikawa
- Production Supervisor Techi Mory Cortez
- Director Miguel (Miqy) De la Barra
- Director Pedro Zamalloa
- Executive Producer Fiorella Casanova
- Editor Pedro Zamalloa
- Audio Company Claudia Incio
- Art Director Luciano Leone
- DP Francisco Hauser
- Art Director Eduardo Camino
- Art Director Hiromi Shimabukuro
- Colorist Francisco Hauser
- Sound Director Gian Marco Rodriguez
- Sound Designer Charly Garcia
- Music Producer Fito Zavalaga
Everyone is likely to have played the drinking game 'Never Have I Ever' - someone says something they've 'never' done and, if you have, you take a swig.
Taking this binge-helping pastime and changing the message to one of egalitarian-ideals, Yo Nunca highlights and exposes everyday situations in which people reveal a number of gender stereotypes that strengthen inequality in Peru, including a cheeky swipe at advertising itself.
In a bold statement-of-intent from the brand, Pilsen Callao, Fahrenheit DDB's campaign engagingly challenges consumers to reflect upon prevalent attitudes and behaviors, inviting them to join the change.
