Three seconds is all it takes to Change the Game
The women's footie might be over, but BBC Sport hopes to bring similar energy and hype to the Vitality C Netball World Cup with this dramatic spot.
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Credits
powered by
- Agency BBC Creative/London
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- Director Alessandra Kurr
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Credits
powered by
- Agency BBC Creative/London
- Director Alessandra Kurr
- Creative Lead Nathalie Gordon
- Creative Director James Cross
- Creative Director Tim Jones
- Head of Production James Wood
- Executive Creative Director Laurent Simon
Credits
powered by
- Agency BBC Creative/London
- Director Alessandra Kurr
- Creative Lead Nathalie Gordon
- Creative Director James Cross
- Creative Director Tim Jones
- Head of Production James Wood
- Executive Creative Director Laurent Simon
This weekend saw Team USA triumph in the FIFA Women's World Cup (#EqualPay), and if, like us, it's left you fired up for more fierce female sports, then look no further than the Vitality C Netball World Cup, which starts this week.
To promote BBC Sports' coverage of the event, BBC Creative have created an intense new installment in their Change The Game campaign, which zeroes in on one of netball's key rules: players have only three seconds to make a pass after catching the ball.
Top players from Commonwealth champions England, Scotland and Northern Ireland feature in the 40-second spot, which the Beeb hopes will inspire similar levels of engagement from young fans.
