This new KIND ad is all kinds of good
New spot features the comics Eric Wareheim and Atsuko Okatsuka.
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Featuring hilarious comics, Eric Wareheim and Atsuko Okatsuka, Mars Wrigley’s new spot for KIND, called All Kinds of Good, addresses the relatable tension everyone experiences in snacking, the brain wants healthy, but the stomach wants the opposite.
KIND is redefining snacking by providing consumers with an option that is “all kinds of good” ensuring consumers never have to choose between what tastes good, feels good and does good.
All Kinds of Good is also the first of many new creative assets to be released in the coming months as part of a refreshed new brand world where consumers don’t have to choose between what Tastes Good, Feels Good and Does Good.
The work is from Energy BBDO’s Chicago office who has been working with Mars Wrigley for 90+ years. It will live on TV, FEP, OLV, Digital OOH, Audio, and Paid Social.
Credits
powered by
- Agency Energy BBDO/Chicago
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- Director David Shafei
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Credits
powered by
- Agency Energy BBDO/Chicago
- Director David Shafei
- Post Production Company Omnicon/SYDNEY
- VFX Company Coffee & TV
- Chief Creative Officer Josh Gross
- Executive Creative Director Jonathan Fussell
- Executive Creative Director. Robin Laurens
- Creative Director Lucas Owens
- Creative Director. Dane Canada
- Creative Director.. Josh Parmenter
- Senior Producer Lily McNamara
- Producer Jake Sze Cameron
- Executive Director of Music Daniel Kuypers
- Executive Producer Sloane Hayes Skala
- Head of Production Kat Garelli
- Line Producer Michael Mitchell
- Production Designer Jerrod Littlejohn
- DP Polly Morgan / (DP)
- Editor Casey Cobler
- Director of Production (HP) Mitch Monzon
- Post Producer Erik Crary
- Executive Producer Chris Chard
- Colorist Simona Cristea
- Creative Director Luke Todd
- VFX Producer George Reid
- Audio Mixer Ben Treimer
- Talent Atsuko Okatsuka
Credits
powered by
- Agency Energy BBDO/Chicago
- Director David Shafei
- Post Production Company Omnicon/SYDNEY
- VFX Company Coffee & TV
- Chief Creative Officer Josh Gross
- Executive Creative Director Jonathan Fussell
- Executive Creative Director. Robin Laurens
- Creative Director Lucas Owens
- Creative Director. Dane Canada
- Creative Director.. Josh Parmenter
- Senior Producer Lily McNamara
- Producer Jake Sze Cameron
- Executive Director of Music Daniel Kuypers
- Executive Producer Sloane Hayes Skala
- Head of Production Kat Garelli
- Line Producer Michael Mitchell
- Production Designer Jerrod Littlejohn
- DP Polly Morgan / (DP)
- Editor Casey Cobler
- Director of Production (HP) Mitch Monzon
- Post Producer Erik Crary
- Executive Producer Chris Chard
- Colorist Simona Cristea
- Creative Director Luke Todd
- VFX Producer George Reid
- Audio Mixer Ben Treimer
- Talent Atsuko Okatsuka
