This Friedberg promo is The Greatest

UKMVA winner, Wouter Stoter, directs Friedberg's latest music video for their new single The Greatest, an ode to street photography set in the radiant Peckham. 

The video explores identity through Anna, the lead singer, and her quest to become The Greatest by swapping outfits, items, even boyfriends with random strangers. As she layers not only clothes but also different identities, she finds herself gradually losing her own.

Milo Beyts, producer, adds: "I'm hugely grateful to Friedberg, their label and management, John Moule and the Snapper team for the privilege to work on this wonderful video. It was a blast from start to finish, I'm so proud of what we and the crew achieved"

Wouter Stoter, director, adds: "With love and respect to the people of Rye Lane, true home of The Greatest."