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Think an electric car isn't for you? Think again, says Audi
New campaign directed by Rogue's Mark Jenkinson aims to silence the doubters.
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Credits
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- Agency Venables Bell & Partners/San Francisco
- Production Company Imperial Woodpecker
- Director Mark Jenkinson
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Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company Imperial Woodpecker
- Director Mark Jenkinson
- Art Director Richard North
- Copywriter Chris Bull
- Creative Director Matt Miller
- Producer Matt Flaker
- Sound 740 sound
- Executive Producer Scott Ganary
- Producer Jeff Martin
- Production Company Rogue Films
- Producer Tom Farley
- Production services Bas Production (Slovenia)
- DP Ottar Gudnason
- Editor Adam Marshall
- Colorist Mikey Rossiter
- Sound Designer Chris Pinkston
- Assistant Director Benji Edwards
- Post Producer Justin Stiebel
Show full credits
Credits powered by
Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company Imperial Woodpecker
- Director Mark Jenkinson
- Art Director Richard North
- Copywriter Chris Bull
- Creative Director Matt Miller
- Producer Matt Flaker
- Sound 740 sound
- Executive Producer Scott Ganary
- Producer Jeff Martin
- Production Company Rogue Films
- Producer Tom Farley
- Production services Bas Production (Slovenia)
- DP Ottar Gudnason
- Editor Adam Marshall
- Colorist Mikey Rossiter
- Sound Designer Chris Pinkston
- Assistant Director Benji Edwards
- Post Producer Justin Stiebel
Electric cars - they're never going to take off, are they? They can't match a regular car for power and speed, and God knows what happens in a downpour - everyone knows water and electricity don't mix.
Then there's the whole palaver of finding a charging point before you run out of battery...
Audi aims to silence the critics and convince the doubters in this sassy new campaign for its E-tron model. Created by Venables Bell & Partners and directed by Mark Jenkinsonthrough Rogue Films, the 60-second spot is a fast-paced 'F-you' to every common preconception about electric cars.
