The world's strongest women
Insurance company Allianz and charity Women's Aid launch a hard-hitting campaign raising awareness of the number of women experiencing domestic abuse in Ireland.
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Credits
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- Agency In The Company Of Huskies/Dublin
- Executive Creative Director Damian Hanley
- Copywriter Aoife McCleary
- Art Director Laura Rice
- Head of Production Brian Daly / IRELAND
Credits
powered by
- Agency In The Company Of Huskies/Dublin
- Executive Creative Director Damian Hanley
- Copywriter Aoife McCleary
- Art Director Laura Rice
- Head of Production Brian Daly / IRELAND
On International Women’s Day - a date dedicated to women’s empowerment - insurance company Allianz and Irish charity Women’s Aid released a website exposing the devastating statistics about Ireland’s domestic abuse crisis.
Created by In The Company Of Huskies, this poignant campaign consists of a live online stopwatch, found at TheLastIncident.ie, which reveals the length of time since an incident of abuse was reported on the Women’s Aid website.
The site highlights how there’s no break from domestic abuse, even on International Women’s Day. With every click for help, the counter resets back to zero.
