The world of Apple's a game, and all the men and women merely players
In a rip-roaring journey around the gaming globe, Ian Pons Jewell's slick invite to the world of Apple Arcade is a singalong treat.
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You might not consider yourself a gamer but, if you have a smartphone and have ever ventured into the lands of Angry Birds, Candy Crush or Flappy Bird, you actually may be.
Aiding your journey into the wonderful realm of interactive entertainment is Apple's joyfully inviting A New World To Play In spot, promoting its Arcade game-subscription service.
Scooting between players and avatars alike, all belting out the Jim Reeves classic Welcome To My World, Reset director Ian Pons Jewell's inimitable style and the slick virtual and actual worlds it portrays is aptly playful.