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Salvation Army – I'm Hiring

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Renowned for their effective take on charity campaigns, directing duo BRBR have brought their powerful yet sensitive approach to this impactful film for The Salvation Army, created by VML through Birth Paris

Titled I’m Hiring, the film brings us into the homes of those in need. It reveals a succession of situations where people who need help are at a moment of uncomfortable intensity, made all the more effective by an ominous and dramatic soundtrack.

The aim of the campaign is to encourage people to offer their help to the Salvation Army. The Salvation Army puts faith into action by offering practical help for people without discrimination, sharing good news, seeking justice and reconciliation. The services they offer are diverse and responsive to the realities of life in the communities they serve.

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