The race is on for KFC
The this third instalment of the brand's BELIEVE series, this beautifully odd spot sees a selection of KFC faithful take on a perilous journey.
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Credits
View on- Agency Mother/London
- Production Company Business Club
- Director Vedran Rupic
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Credits
View on- Agency Mother/London
- Production Company Business Club
- Director Vedran Rupic
- VFX Black Kite Studios
- Color Black Kite Studios
- Sound King Lear Music & Sound
- Production Service Orange Films/South Africa
- Creative Director Tomas Nathan Coleman
- Executive Creative Director Derek Man Lui
- Producer Christian Kuosmanen
- Executive Producer Tom Berendsen
- Production Designer Andree Du Preez
- DP Nico Poulsson
- VFX Shoot Supervisor/Executive Creative Director Adam Crocker
- VFX Supervisor James Belch
- Colorist Tom Mangham
- Executive Producer Tamara Mennell
- Sound Designer Jack Sedgwick
- Producer Natalie Curran
- Composer Vedran Rupic
- Producer Jon Day
- Producer Torben Bulbring
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Credits
powered by- Agency Mother/London
- Production Company Business Club
- Director Vedran Rupic
- VFX Black Kite Studios
- Color Black Kite Studios
- Sound King Lear Music & Sound
- Production Service Orange Films/South Africa
- Creative Director Tomas Nathan Coleman
- Executive Creative Director Derek Man Lui
- Producer Christian Kuosmanen
- Executive Producer Tom Berendsen
- Production Designer Andree Du Preez
- DP Nico Poulsson
- VFX Shoot Supervisor/Executive Creative Director Adam Crocker
- VFX Supervisor James Belch
- Colorist Tom Mangham
- Executive Producer Tamara Mennell
- Sound Designer Jack Sedgwick
- Producer Natalie Curran
- Composer Vedran Rupic
- Producer Jon Day
- Producer Torben Bulbring
In today's divided world you could argue there's either too much to believe in, or possibly not enough... but KFC continues to preach that what we should be putting our faith in, is chicken.
As such, the brand has launched the third instalment of its BELIEVE platform, and this time it asks the UK one simple question: How much do you believe in chicken?
Created by Mother London and once again directed by Vedran Rupic through Business Club, the campaign is an invitation to those willing to put their blind faith in chicken. The 90-second spot follows a dedicated group of Believers as they set about demonstrating their commitment to the chicken cause. Blindfolded and guided only by faith, the brave souls embark on an endeavour of devotion in the depths of the night. As they endure the challenges of their environment, only one Believer stands at sunrise, removing her blindfold to come face to face with the ultimate reward - the KFC chicken and her iconic golden egg.
The end of the campaign features a mysterious QR code - as do all the communications in this campaign - which drives Believers to a cryptic landing page. Once there, fans will sign up and register for the ultimate test of their belief in chicken. Later in the year, the ultimate Believer will be crowned and awarded with the golden egg and a £50,000 prize.
"This is not just a campaign, it's an invitation to act," said Tomas Coleman and Derek Man Lui, Executive Creative Directors at Mother. "We're elevating what being a Believer really means. What began as a playful escape from the world is now something true Believers can actually participate in."
“It's an honour to have been able to direct a trilogy for this innovative brand, and this film number three has been the most challenging yet," added Rupic. "I like rigging, but, even for me, this was a lot of rigging. But I think it was all worth it. There was indeed a lot of believing on our end when deciding to shoot everything practically.”
