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Nike / NOCTA – Yes Man

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Sportswear brand Nike has unveiled this witty performance-led spot, helmed by Director X through m ss ng p eces, starring basketball player Kevin Durant and rapper Drake. 

Realised through postproduction from No Sushi, the film, titled Yes Man, opens with Drake and Durant in a Houston Rockets room, where the basketball star reveals some of his unusual recent sneaker purchases.  

Leaning into the duo’s comedic chemistry, Drake gets over-enthusiastically, and slightly dishonestly complimentary about the ugly boots, while Durant remains hilariously deadpan, before revealing his new Nike NOCTA KD19s, nicknamed The Candies.  

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