The Newtons Laboratory's rage against 'roids
A fitness fanatic's drive for more sees him go to extreme lengths in this deftly-paced and powerful film for the Greek National Anti-doping Organization.
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Credits
powered by
- Agency The Newtons Laboratory/Athens
- Production Company Filmiki
- Director Christos Kanakis
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Credits
powered by
- Agency The Newtons Laboratory/Athens
- Production Company Filmiki
- Director Christos Kanakis
- Music & Sound Bounce
- Art Director Paris Godenopoulos
- Art Director Thanasis Kamenidis
- Editor Tolis Apostolidis
- Creative Director Andreas Dimitroulas
- Copywriter Thodoris Paganias
- DP Alexis Kanakis
Credits
powered by
- Agency The Newtons Laboratory/Athens
- Production Company Filmiki
- Director Christos Kanakis
- Music & Sound Bounce
- Art Director Paris Godenopoulos
- Art Director Thanasis Kamenidis
- Editor Tolis Apostolidis
- Creative Director Andreas Dimitroulas
- Copywriter Thodoris Paganias
- DP Alexis Kanakis
The woes of social media body image and dangers of addiction have been well explored in charity advertising, but few have presented the issues as precisely and compellingly as this new spot from Athens-based agency The Newtons.
Created for the National Anti-doping Organization, Loop sees a muscular chap enhance his workouts with stimulants in order to maintain a fervent online following.
Building to a dramatic crescendo, with tight editing from Tolis Apostolidis and enjoyable choices from Filmiki's Christos Kanakis, this impactful presentation of an understandable drive is both artistically engaging and straightforward in its messaging.
