The New Originals’ old memories
The Amsterdam fashion label releases a winsome spot featuring animated daydreams and happy recollections of childhood.
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Credits
powered by
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- Production Company Studio Studio
- Director Rutger van Leeuwen
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Credits
powered by
- Production Company Studio Studio
- Director Rutger van Leeuwen
- Executive Producer Esther Ris
- Producer Julia Schmidt
- Editing/Post Production Ambassadors
- Editor Oscar Marmelstein
- Colorist Amy Besate
- Sound/Music Amp.Amsterdam
- Creative Director Suze Kuit
- DP Christiaan Van Leeuwen
- Art Director Shaniqua Etienne
Credits
powered by
- Production Company Studio Studio
- Director Rutger van Leeuwen
- Executive Producer Esther Ris
- Producer Julia Schmidt
- Editing/Post Production Ambassadors
- Editor Oscar Marmelstein
- Colorist Amy Besate
- Sound/Music Amp.Amsterdam
- Creative Director Suze Kuit
- DP Christiaan Van Leeuwen
- Art Director Shaniqua Etienne
Directed by Rutger van Leeuwen and produced by Studio Studio, the film showcases the SS/23 collection of fashion label The New Originals and conjures a warm, nostalgic view of growing up.
With poetry from Yohan Kebede (from the band KOKOROKO), the film, titled Warm Memories, captures reminiscences of endless days enjoying a lazy, hazy langour in a cosy home. The hours lead to boredom, which leads to imaginative play, symbolised by the blending of animation with the live action.
The director explains: “I drew inspiration from my own memories and those of The New Originals founders. As someone who used to indulge in daydreaming during his own childhood, I also wanted to infuse the video with a strong sense of imagination by bringing the prints of the collection to life, along with Freddy, the brand’s mascot. I reached out to Ambassadors, who helped to bring the sketchy 2D Freddy into the 3D world and gave him his special look."
