The Money Calm Bull has a face off with a monster
ENGINE Creative’s last campaign for MoneySuperMarket.
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MoneySuperMarket’s iconic Money Calm Bull makes its swansong in the last campaign for the brand by ENGINE Creative.
Even in the most anxiety-inducing scenarios, the Money Calm Bull is uncharacteristically calm because its bills are under control with MoneySuperMarket. Having previously stayed calm in a china shop and even astride an asteroid about to hit earth, this campaign sees the Money Calm Bull calmly facing off a Godzilla-style beast in a car park.
The TV ad, called Monster, premiered on TV and will run across VOD, social and online for the next three months.
Credits
powered by
- Agency Engine/London
- Production Company Untold Studios
- Director Diarmid Harrison-Murray
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Credits
powered by
- Agency Engine/London
- Production Company Untold Studios
- Director Diarmid Harrison-Murray
- Grade Black Kite Studios
- Sound Design tenthree
- Audio Jungle Studios
- Chief Creative Officer Billy Faithfull
- Creative Director Christopher Ringsell
- Creative Charlie Gee
- Creative Tian Murphy
- Producer Debbie Impett
- Executive Producer Tessa Wood
- Producer Jonny Kight
- Executive Producer Ian Berry / (Executive Producer)
- Compositor Rebecca Clay
- Animator Supervisor Tim van Hussen
- Editor Brendan Jenkins
- Sound Designer Ben Leeves
- Composer Jonathan Dreyfus
Credits
powered by
- Agency Engine/London
- Production Company Untold Studios
- Director Diarmid Harrison-Murray
- Grade Black Kite Studios
- Sound Design tenthree
- Audio Jungle Studios
- Chief Creative Officer Billy Faithfull
- Creative Director Christopher Ringsell
- Creative Charlie Gee
- Creative Tian Murphy
- Producer Debbie Impett
- Executive Producer Tessa Wood
- Producer Jonny Kight
- Executive Producer Ian Berry / (Executive Producer)
- Compositor Rebecca Clay
- Animator Supervisor Tim van Hussen
- Editor Brendan Jenkins
- Sound Designer Ben Leeves
- Composer Jonathan Dreyfus
The ad opens with actor Matt Berry’s voiceover explaining that The Money Calm Bull has just saved £200 insuring his red sports car - before the monster stamps on the car with his foot, roaring fiercely into the face of our hero. True to form, the Money Calm Bull keeps “as calm as caramel” as the foul-breathed, slobbering, skyscraper-tall monstrosity maliciously mashes his motor.
ENGINE creative director Christopher Ringsell said: “Oh, to see the pure joy on the faces of all involved when we started creating a 150ft slobbering, roaring, cinematic monster, one of The Money Calm Bull’s most ferocious antagonists to date! Of course, our prime bovine is unperturbed and now saunters off into the advertising sunset, tail gently swishing with his head held high. Calm as a courgette.”
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