The milk of human kindness
Dutch Mill sponsors local mom-and-pop shops in return for promotion of its dairy drinks.
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Credits
powered by
- Agency Wunderman Thompson/Bangkok
- Production Company B1 FILMS
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Credits
powered by
- Agency Wunderman Thompson/Bangkok
- Production Company B1 FILMS
- Chief Creative Officer Joao Braga
- Chief Creative Officer Park Wannasiri
- Executive Creative Director Thasorn Boonyanate
- Creative Group Rook Floro
- Copywriter Supalerk Silarangsri
- Copywriter Supanat Wachiralappaitoon
- Art Director Smach Chotitat
- Producer Jiraporn Channawach
- Editor Sarawut Kaweethammawong
Credits
powered by
- Agency Wunderman Thompson/Bangkok
- Production Company B1 FILMS
- Chief Creative Officer Joao Braga
- Chief Creative Officer Park Wannasiri
- Executive Creative Director Thasorn Boonyanate
- Creative Group Rook Floro
- Copywriter Supalerk Silarangsri
- Copywriter Supanat Wachiralappaitoon
- Art Director Smach Chotitat
- Producer Jiraporn Channawach
- Editor Sarawut Kaweethammawong
With the usual lengthy but engaging exuberance that characterises Thai advertising, this charming campaign aims to save the small family-run stores that have suffered during the pandemic.
Created by Wunderman Thompson Thailand and directed by Duangtawan Sirikoon through B1 Films, the video opens with a hilarious spot that sees the owners of the Saeng Ocha shop extolling the virtues of the brand’s DMalt canned milk drink.
The film then moves to announcing the rather sweet quid pro quo arrangement between shopkeepers and the brand, with a selection of shops celebrating all the wonderful milk-matching snacks that can be bought in said family stores.
Eye-popping graphics and funky dance moves all help to sell the joyous pairing of a glug of the white stuff with such treats as biscuits sticks, donuts, custard buns and even sweet fish jerky. Delicious.
