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The Internet... unleashed

In a wild and vaguely unsettling video for comedian Oliver Tree and Russian ravers Little Big, memes and viral tropes are brought to exaggerated life.

by Jamie Madge on 12^th October 2021

Oliver Tree x Little Big – The Internet

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Director Oliver Tree

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Credits

Director Oliver Tree
Creative Director Oliver Tree

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Taking the lyric "Welcome to the internet, we're living in a meme" and running with it, the promo for Oliver Tree & Little Big's bizarre rave hit could not be more full of information-superhighway staples.

Directed by Tree, alongside Alina Pasok and Maxim Semyonov, The Internet is a joyous celebration of all things digital-pop-culture, spanning from Diet Coke and Mentos to TikTok tribulations.

Despite its (intentionally) clunky appearance, the promo succeeds in the sheer breadth and wit of its references, never giving a moment's breath whilst leaping from meme to meme.

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