The future of travel Is human with Internova
Internova's new campaign Go Human. Book Human. produced by FRANK Content.
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FRANK Director Rodrigo Garcia Saiz teams up with Broken Heart Love Affair for Internova Travel Group to remind us why humans are better at servicing travel than machines.
Filmed in Cape Town the Go Human. Book Human. campaign was designed to make people fall in love with the idea of booking travel with actual people versus doing it alone online.
Internova tapped the creative minds at the Toronto based advertising agency Broken Heart Love Affair to de-position technology with human care and brought on director Rodrigo Garcia Saiz to bring the vision to life. The result is a provocative Go Human. Book Human. creative platform that urges travellers to consider how computer programming and artificial intelligence could possibly plan vacations without the same sensory perception as human beings. Each spot closes with a call for consumers to ‘book human’ for their next travel experience.
Credits
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- Agency Broken Heart Love Affair/Toronto
- Production Company FRANK Content
- Director Rodrigo Garcia Saiz
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Credits
powered by
- Agency Broken Heart Love Affair/Toronto
- Production Company FRANK Content
- Director Rodrigo Garcia Saiz
- Art Director Spencer Dingle
- Chief Creative Officer Carlos Moreno
- Chief Creative Officer Denise Rossetto
- Chief Creative Officer Todd Mackie
- Copywriter Jordan Hamer
- Creative Director Jordan Hamer
- Creative Director Spencer Dingle
- Executive Producer Danielle Kappy
- Production Service Gatehouse Commercials
- Edit Company Black Ginger
- VFX Company Black Ginger
- Online Artist Eddie Addinall
- Audio Post OSO Audio
- Sound Designer/Audio Mixer Daenen Bramberger
- DP Rory O'Grady
- Post Producer Nathan Dharamshi
- Editor Jaco Rossouw
- Motion Graphics Designer James Paznar
- Producer Erica Metcalfe
Credits
powered by
- Agency Broken Heart Love Affair/Toronto
- Production Company FRANK Content
- Director Rodrigo Garcia Saiz
- Art Director Spencer Dingle
- Chief Creative Officer Carlos Moreno
- Chief Creative Officer Denise Rossetto
- Chief Creative Officer Todd Mackie
- Copywriter Jordan Hamer
- Creative Director Jordan Hamer
- Creative Director Spencer Dingle
- Executive Producer Danielle Kappy
- Production Service Gatehouse Commercials
- Edit Company Black Ginger
- VFX Company Black Ginger
- Online Artist Eddie Addinall
- Audio Post OSO Audio
- Sound Designer/Audio Mixer Daenen Bramberger
- DP Rory O'Grady
- Post Producer Nathan Dharamshi
- Editor Jaco Rossouw
- Motion Graphics Designer James Paznar
- Producer Erica Metcalfe
