HP launch They Print At Night Campaign

What to do when you run out of ink... in the middle of the day?! 

Such is the quandary faced by a vampire couple in Midday, part of HP’s new They Print At Night campaign, directed by It’s Always Sunny in Philadelphia’s Rob McElhenney, produced by Raucous, created via Goodby Silverstein & Partners, and cut by Graham Turner, who joined Union Editorial as Editor/Partner in May.

Rather than risk life and fang venturing into the daylight, the couple, played by Beth Dover (Orange Is the New Black) and Tom Musgraves (Fargo) should simply use HP Instant Ink, the subscription service that ensures they’ll never run out of ink again.

“I’m happy to have been a part of this great team. The scripts were witty and fun to begin with, and Rob dialed in the performances to find that sweet spot in the chemistry,” said Turner, who previously collaborated with McElhenney on World of Warcraft Sound of the Horn (via 72 & Sunny). 

“The only struggle was the one faced by our vampires and their eternal frustration with low printer ink,” he mused. 

In addition to Midday, the campaign includes two additional :30s (Label, Abstract) and two :15s (Night Class, Decades).