The cost of loving

It was “a high-density foam and double pillow mattress” explains a doleful looking chap as he recalls the king-size bed he bought when he moved in with his girlfriend. 

It was bought with his credit card with an 18-month plan of installments. Two months later she left him in king-size debt. 

In Mattress, one of four gently comic social media spots for the banking brand, the chap shares that “breaking up after four years is extremely painful – but what's more painful is sleeping on your mate’s sofa every night.”

Created by Grey Argentina and directed by Diego Medvedocky and Tomás de las Heras, through Townhouse, the films, which also include Trip, Perfume and Smartphone, reveal other tales of pricey purchases bought in the name of love, that have increased the pain when devotion has led to debt. 

The campaign announces a competition that will help out those still paying for presents. 

To take part, those interested will be able to tell their story of their credit card pending installments in the most recent post of Itaú Argentina's Instagram account feed. The three best stories will be chosen by a jury of senior marketing executives, and then submitted to a public vote. The winner will be announced on 25 February.