The Children’s Society highlights hope
In a heart-wrenching new campaign, BMB and Charlotte Regan show us a well-meaning lad whose hope-o-meter hits a low.
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Credits
powered by
- Agency BMB/London
- Production Company Knucklehead
- Director Charlotte Regan
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Credits
powered by
- Agency BMB/London
- Production Company Knucklehead
- Director Charlotte Regan
- Editing Marshall Street Editors (MSE)
- Post Production Framestore/London
- Sound Design Wave Studios/London
- Music Air Edel
- Chief Creative Officer Matt Lever
- Producer Kate Banks
- Executive Producer Francis Mildmay-White
- Composer Patrick Jonsson
- Creative Ben Lambert
- Creative Alex J. Mawby
- Designer Sam Hamer
- Producer Tracy Macassey
- Producer Charlotte Riley
Credits
powered by
- Agency BMB/London
- Production Company Knucklehead
- Director Charlotte Regan
- Editing Marshall Street Editors (MSE)
- Post Production Framestore/London
- Sound Design Wave Studios/London
- Music Air Edel
- Chief Creative Officer Matt Lever
- Producer Kate Banks
- Executive Producer Francis Mildmay-White
- Composer Patrick Jonsson
- Creative Ben Lambert
- Creative Alex J. Mawby
- Designer Sam Hamer
- Producer Tracy Macassey
- Producer Charlotte Riley
Former shots Awards New Director Of The Year Charlotte Regan has an uncanny knack for bringing authenticity into her shoots, and this heartbreaking campaign for The Children’s Society is no exception.
Announcing the society’s new brand positioning, A Thing Called Hope follows Reece, a loving brother and son who is recruited unwillingly into ‘county lines’ drug trafficking, his on-screen hope-o-meter fluctuating with the challenges of his young life.
Thoughtfully presented by BMB and brought to gritty life by the Knucklehead director, the film is an important reminder of how easily it is to lose hope without help.
