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The Children’s Society – A Thing Called Hope

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Former shots Awards New Director Of The Year Charlotte Regan has an uncanny knack for bringing authenticity into her shoots, and this heartbreaking campaign for The Children’s Society is no exception.

Announcing the society’s new brand positioning, A Thing Called Hope follows Reece, a loving brother and son who is recruited unwillingly into ‘county lines’ drug trafficking, his on-screen hope-o-meter fluctuating with the challenges of his young life.

Thoughtfully presented by BMB and brought to gritty life by the Knucklehead director, the film is an important reminder of how easily it is to lose hope without help.

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