The-Artery delivers dreamy visuals in vibrant Skyworth Campaign

Following a recent expansion of its core capabilities, multi-award-winning creative company The-Artery delivers yet another visually breathtaking campaign.

The campaign is filled with beauty and wonder to showcase consumer electronics brand Skyworth’s latest edition of its W81 | W81 Pro Wallpaper OLED TV – which debuted in a “See the Wonder” event at CES 2020.

Created using their newly opened color room and expanded design capabilities, spearheaded by Colorist Stephen Picano and Design Director Lauren Indovina, the spot takes viewers on an adventure that mixes the real with the surreal, resulting in an unforgettable series of scenes that push imagination to its limits. In one moment, a mysterious couple swims through space-like waters while in another, children battle origami dragons while floating in a paper boat and a traveler treks through snowy tundras while glowing jellyfish float overhead; all to reflect the wonder of Skyworth’s newest television model. 

“The campaign, helmed by director Eli Sverdlov, was very director-led in a way that I’ve never seen before. Of course, there was still ongoing dialogue with the client and agency, but the level of creative control that was entrusted is almost unheard of,” says Executive Producer and Managing Director Deborah Sullivan. “Everything was open from start to finish, including the ideation phase, color grading, and design – to name a few. Our team had a lot of fun jumping straight into the edit to develop and launch what we consider as a high-end conceptual throwback to the nineties.”