The Argos Xmas ad rocks up
Golden Globe-winning director Michael Gracey helms the UK retailer’s festive spot with Trevor the Dinosaur performing a scaly foot-stomping T-Rex hit.
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Credits
powered by
- Agency T&Pm/London
- Production Company Partizan/London
- Director Michael Gracey
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Credits
powered by
- Agency T&Pm/London
- Production Company Partizan/London
- Director Michael Gracey
- Managing Director/Executive Producer Jenny Beckett
- Head of Production Ella More O'Ferrall
- Editing The Assembly Rooms
- Post Production/Color/VFX Electric Theatre Collective
- Executive Post Producer Vic Lovejoy
- Post Producer Amie Kingsnorth
- Colorist Luke Morrison
- 2D Supervisor Scott Ryan
- Audio Post Wave Studios/London
- Audio Producer Hils Macdonald
- Audio Mixer Munzie Thind
- Music Supervision DLMDD
- Music Supervisor Jeremy Newton
- Music Supervisor Lizz Harman
- Chief Creative Officer Toby Allen
- Group Creative Director Matthew Moreland
- Group Creative Director Chris Clarke
- Senior Art Director Pjtor Barakov
- Creative Tom White / Creative
- Creative Charles Stuart
- Creative Terry Eeles
- Head of Production (HP) Charles Crisp
- Senior Producer Sam Ramsey
- Creative Producer Emma Mitchell
- Junior Producer Luc MacMahon
- Motion Designer Gil Peres
- Producer Daniel Wheldon
- Production Designer Andy Kelly
- Art Director Ashley Dando
- DP Kaname Onoyama
- Post Producer Rachel Goodger
- Editor Nick Armstrong
- CG Supervisor Jack Powell
- Music Producer/Music Arranger David Kosten
Credits
powered by
- Agency T&Pm/London
- Production Company Partizan/London
- Director Michael Gracey
- Managing Director/Executive Producer Jenny Beckett
- Head of Production Ella More O'Ferrall
- Editing The Assembly Rooms
- Post Production/Color/VFX Electric Theatre Collective
- Executive Post Producer Vic Lovejoy
- Post Producer Amie Kingsnorth
- Colorist Luke Morrison
- 2D Supervisor Scott Ryan
- Audio Post Wave Studios/London
- Audio Producer Hils Macdonald
- Audio Mixer Munzie Thind
- Music Supervision DLMDD
- Music Supervisor Jeremy Newton
- Music Supervisor Lizz Harman
- Chief Creative Officer Toby Allen
- Group Creative Director Matthew Moreland
- Group Creative Director Chris Clarke
- Senior Art Director Pjtor Barakov
- Creative Tom White / Creative
- Creative Charles Stuart
- Creative Terry Eeles
- Head of Production (HP) Charles Crisp
- Senior Producer Sam Ramsey
- Creative Producer Emma Mitchell
- Junior Producer Luc MacMahon
- Motion Designer Gil Peres
- Producer Daniel Wheldon
- Production Designer Andy Kelly
- Art Director Ashley Dando
- DP Kaname Onoyama
- Post Producer Rachel Goodger
- Editor Nick Armstrong
- CG Supervisor Jack Powell
- Music Producer/Music Arranger David Kosten
Brand mascots Connie the doll and Trevor the dinosaur are back again in a tuneful campaign for Argos created by T&Pm.
With the deathless lyrics “Yeah, I'm your boy – Your 20th century toy,” the ad brilliantly repurposes the 1973 T. Rex hit 20th Century Boy written by Marc Bolan.
Partizan director Michael Gracey (The Greatest Showman, Better Man), depicts Trevor living out his dreams as a rockstar by performing his own cover of T-Rex tune on top of a special Xmas gift from his bezzie Connie – a Marshall speaker.
Animated by ETC, with music from David Kosten and sound by Munzie Thind at Wave, the film continues to build on the 'There’s More To Argos' brand platform that launched last year, showcasing the range of unexpected products offered by the retailer.
