The&Partnership delivers new NatWest Group campaign

The NatWest Group has responded to the National Emergencies Trust (NET) Coronavirus Appeal to provide support to those affected by the Coronavirus outbreak with its Donation Doubler campaign.

The National Emergencies Trust Coronavirus Appeal was launched in March by Prince William, Duke of Cambridge with the money raised being distributed to those who need it most, through a number of charitable organisations across the UK.

The&Partnership’s new campaign for the NatWest Group emphasises the incredible difference we can make to our communities when we pull together. The campaign asks the public to give what they can to the National Emergencies Trust, promising to match every donation pound for pound, with the overall aim of raising £10M.

Natwest – Donation Doubler

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Agency The&Partnership/London

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Agency The&Partnership/London
Executive Creative Director Micky Tudor
Executive Creative Director Yan Elliott
Creative Director Sam Willard
Creative Dan Dehlavi

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NatWest Group ambassadors Michael Vaughan, Ebony Rainford-Brent and Dylan Hartley all feature, as well as NatWest colleagues, including CEO Alison Rose, members of the public and a food bank worker. Self-shot all over the country, they appear either at home or in NatWest branches and call centres. The campaign was produced by The&Partnership Studio based in-house at the NatWest Group in Edinburgh.

Micky Tudor, Executive Creative Director, The&Partnership said: “The work is all about what a difference we can make when we pull together. And that was personified in this production. Written in London, co-ordinated in Edinburgh and self-shot by people everywhere in between. A team effort in every sense.”

Cheryl Toner, Marketing Director at NatWest said: “We are delighted to be supporting the National Emergencies Trust for this incredibly important cause, driving donations by matching every penny people give.”

General Lord Dannatt, Chairman of the National Emergencies Trust said: “The fundraising that NatWest Group’s customers have been able to do is phenomenal, and with their Donation Doubler campaign this will make the funds go even further. We want to thank our friends at NatWest Group and their customers for helping make a real difference in the lives of those who have been hardest hit by this crisis.”