New Emergen-C online campaign from Grey: A lover letter to normalcy

Everyone knows to stock up on Emergen-C, even before you start to feel under the weather.

It’s the go-to and much needed immunity boost – when COVID-19 struck, Emergen-C flew off the shelves. The brand saw a massive increase in sales during the first week of March alone. And as the world started to practice social distancing and quarantining themselves, organic conversation around Emergen-C also spiked.

As a brand that sees the daily best-self potential in each of us, it recognized the potential for Emergen-C to play a more prominent cultural role. Right now, communities need our help to ensure they emerge their best. The work from Grey/New York’s key message is we will come out of this, and the world will be different place.

The idea was a seamless pivot in the campaign, from “Emerge YOUR Best” to “Emerge OUR best.” The brand saw a chance to deliver a love letter to the normalcy we crave, and the future we look forward to welcoming. 

As part of this campaign, Emergen-C will be donating funds to Americares.org, helping the communities that are in most need of aid and giving them the boost they need to emerge their best.